Are You Stuck In a Sales Rut?

Are you stuck in a sales rut or hit a plateau?

I talk to professionals every day who declare they want to close more sales and earn more money.  They’re ready to change their attitudes, break old habits and start making things happen in their business. They set ambitious sales goals and ready to blaze a new trail. They’re off and running!  Often, the original momentum these business owners created; the momentum that got the ball rolling then stalls. In trying to change their attitudes and habits they revert to the safety of their personal comfort zone. Are you stuck in a sales rut?

Everyone has their own personal comfort zone.  You have built-in mechanisms that regulate your level of anxiety, fear, and discomfort. When you experience anything outside the norm, you begin to feel anxious. Your natural tendency is to retreat into lock down mode and crawl back inside the safety of the comfort zone.

Ruts limit your possibilities, your thinking and your success. If you want a thriving business you have to take some risks. Deliberately push yourself out of your ruts and routines. Try things you don’t normally do. I’m not suggesting cliff diving in Mexico or running with the bulls in Spain.  I’m suggesting you start small, go out on a limb and expand your comfort zone.

We all like a little comfort and that’s normal.  Humans are wired to seek comfort. The comfort zone becomes a problem when you make a choice to keep playing it safe. When you hold yourself back and hide, you’re effectively saying no to a thriving business.  When given the chance to enter uncharted territory, where life’s future is unpredictable, people often choose not to change, clinging to the comfortable situation.

Success and abundance are right outside your comfort zone and YOU are in full control of how long you live there or decide to move out. You can’t make money and your business can’t flourish in your comfort zone.