Everyone Sells Something

Everyone Sells Something

Everyone Sells Something!

Everyone sells something. Sales = income! Even armed with that hard core truth people deny, resist and avoid the only aspect of their business that keeps them in business. Sales. They create a diversion and work on other parts of their business that don’t generate income and close sales. Selling is often the last skill they learn, instead of making it one of the first.

Every day I hear business owners and professionals declare “I’m not a salesperson. I don’t like to sell. I didn’t go into business to sell.” I am not a natural born sales person. Those statements are inaccurate and debilitating. Plus, they are just excuses that get you nowhere. Many businesses fail every year because people can’t sell, don’t know how or flat out refuse to learn to sell.

These professionals tell themselves a story that if you’re good at selling it means you have to be good at controlling and manipulating people. If you’re good at selling you need to be phony, aggressive and use pressure tactics. They tell themselves that story because they story that keeps them safe. They choose to feed their ego instead of fuel their success.

You don’t have to be aggressive or pushy to be successful in the world of sales. You don’t have to be a fast talker, skin like a rhinoceros, and have the teeth of a tiger. What you do need is change your mindset so you can change your paycheck.

Many people don’t want to admit they have to sell so they don’t develop that skill. Instead they believe that printing business cards, launching a website, using social media and attending a few networking events will be enough to build a profitable business.

If you own your own business, you have no choice; you MUST be a salesperson…or go out of business.

Yes, you’re a salesperson, no matter what words you use to try to conceal it or dress it up. Everyone sells something, its time to face it and embrace it.