Closing The Sale

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Nov
30

Closing The Sale

by Liz Wendling / in Videos

Closing the Sale

You have done it-all – prospected, qualified, presented, handled objections, sent a proposal and maybe even asked for a referral. The only thing left to do is “close the sale.

Closing the sale is an important part of doing business but a critical part of staying in business. If you haven’t officially asked for the business you’re not done yet. Asking for the sale represents a pivotal moment in the relationship between buyer and seller.

For many, it’s the hardest part of the sales process. You don’t have a problem telling your customers all the great value your product or service brings or telling them about the wonderful feedback you’ve received from satisfied customers. You’ve answered all their questions and accommodated every request. Now it’s time for the next step – to ask for the business and close the sale. But if you’re a reluctant salesperson that has trouble taking that final step in sealing the deal and closing the sale, you will lose the sale at that precise moment. If you cannot close the sale, why bother opening it.

Asking for the sale is the most avoided question in sales and it’s the most powerful. What is the cause of this hesitation? Fear! Fear shows up in the strangest places. But fear is no excuse for not asking for the sale. Fear is among the top reasons many fail to close. You should never be afraid to ask for a customer’s business; after all, that’s why you’re there. Plus, they’re expecting that at some point in the sales process you’re going to ask for their business.

You cannot expect your potential customer to jump up and say, “I am ready to buy.” If s up to you to push past the fear and ask for what you want. Asking for the sale is a hallmark of a confident, proactive and professional salesperson. This direct approach is so much more effective than wishing, praying and hoping. There is no good excuse for not asking for the sale. You have nothing to lose, so you might as well take a chance.

Confidently and self-assuredly ask for the sale. If you are not asking clients and customers for the business, I can assure you someone else is.


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About the Author:

Liz Wendling is a nationally recognized business and sales consultant, emotional intelligence coach and the author of 5 books. Straightforward and practical, Liz’s develops customized programs for professionals who are ready to modernize their sales language, process, and approach and make a profound difference in the way they sell. Liz combines a rock-solid sales background with a passion for coaching and the result is a powerful, new way to understand how to sell in today’s crowded marketplace. Her innovative approach will support you in opening doors, closing sales and building relationships. If you’re looking for inspiration that leads to action, this is where to find it. Liz is known for her energetic programs, presentations and business building superpowers that transform professionals into wildly successful sales rock stars! She works with individuals who are totally committed and completely serious about kicking up some dust and understanding how today’s modern consumers make their buying decisions. Get ready for some game-changing ideas that will raise the roof of your business. It’s time to update your outdated sales strategies because what worked reasonably well a decade ago is now antiquated and inadequate. Whether it is for one-on-one consulting, group coaching, multiple-day training or workshops, Liz will work with you to customize programs around your specific needs, challenges and objectives. She is entertaining, informative and fun and will push you to become your best.
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