Social Selling Strategies

Social Selling Strategies

Smart and savvy business owners use social media to attract new customers and increase traffic to their business. It can be one of the best tools to use to connect with and qualify new leads. Social selling strategies are here to stay.

Unfortunately, many people are struggling with converting interested customers and website visitors into paying customers.  Customers are showing up, but you struggle to convert them to a paying client. Some sales people believe that increasing their presence and casting a wide net will be the magic bullet to increase revenue and close sales.  Social media is part of a sales strategy.

With today’s social media boom and resources available online, consumers are performing a higher percentage of research than ever before in history. With the abundance of resources available online buyers start the sales process with you and go much further down the purchase path before they choose to engage you.  Research says as much as 60-70% of their decision making is done with you.

You can either wait around for customers to complete the last 20% of the sales cycle with a competitor, or meet them in the social world. This requires you to be active in social media and use the most up-to-date sales approach available to maximize sales.

Ask yourself this?

If technology has changed, the customer has changed and how they buy, shop and do business has changed, doesn’t it makes sense to change the way you engage and sell to them?

Great sales skills turn website visitors into paying customers.  All the social media in the world will not yield results if your potential customers are not buying what you’re selling. When the critical skill of sales is left out of the social media equation businesses fail miserably.

It’s not uncommon for business owners to waste a lot of money on social media and not one penny on what the bottom line needs. Sales!  They put the cart before the horse. They fool themselves into believing that they don’t need to know how to sell. They don’t realize that they still need updated sales skills to sell to the smart, savvy and internet-empowered consumer..

Every day I listen to business owners tell me that they have no budget set aside for sales training. Or that their budget went into a social media campaign or strategy. Many are choosing to put that money into the passive part of the business.

Sure it’s easy to connect with people on Linkedin, post advertisements on Facebook, and Tweet out the “special of the day” or Instagram a photo of a new product; the hard part (and the part people resist the most) is updating your sales approach and process to convert that lead to a closed sale.

Social media combined with updated sales skills work together, not independently.

Social Selling is not a passing trend. Insight Business Consultants teaches you how to combine the engine of social media and the power of updated sales skills to transform your bottom line. Both efforts are what lead to bottom line enhancing results.

Many business owners are now acknowledging the gaping hole in their social media efforts. Website traffic is up, phone is ringing and people are raising their hand to buy. But sales are not increasing. Unfortunately their new ways of reaching customers is working but their old ways of selling to those customers are yielding dreadful results.

You can no longer sell the “old” way to today’s “new” internet empower consumer. It’s time to move beyond the outdated and tired sales techniques and successfully adopt a social selling solution that increases customer retention, referrals, and revenues.