Testimonials

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As a sales strategist myself, Liz is the only one person who I trust and reach out to when I have a sales challenge and need help with my strategy and scripting. Liz is truly one of a kind and one of the most talented, authentic and knowledgeable sales experts I have ever experienced. There truly is not one sales challenge she can't solve and her passion and commitment to excellence shows in every endeavor she takes on. she also is an AMAZING speaker and can captivate an audience like no one else I know. You will count your lucky stars once you experience Liz and her award winning sales scripts.
~ Violet Rainwater


Liz, your presentation at the ASI show Orlando was spot on and you had a wonderful sense of humor. Thank you for all the valuable information and the laughs my partner and I were able to walk away with. Also, your book, The Heart of Authentic Selling has been a goldmine, thank you!

~ Joshua Hill


We were fortunate enough to be able to book in Liz as our Keynote Speaker at our National Conference. Liz taught our high-level business consultants with many years of experience, some new insights on how to speak the language of the "Modern Buyer.," The old ways of business development and reaching decision makers are "mostly dead," but that doesn't mean that we have to reinvent the wheel. Liz shares her insights and gave the answers in her presentation, including very real, actionable steps that our consultants were able to use RIGHT NOW. Liz was the star of our conference, and I recommend her highly to any business seeking to break the new barriers (and opportunities!) of the modern buyer.

~ Charlie Smith


Liz Wendling is a captivating presenter with superior insight into people and where they are stuck in their sales approach. I attended a workshop in San Antonio, Texas where she clarified the sales conversation, how to ask better questions, the right way to handle objections, email tone that invites your potential client to engage to convey value, and how to listen to what people are saying under the words and with their body language. Liz also taught how to allow the potential client to close the sale through questions and thoughtful listening. If you want to excel in your sales approach, hire Liz Wendling.

~ Dana Briggs



Liz is an amazing coach who helps you craft the sales approach and language that is authentic to your style and business! Everything she does supports you in delivering your message in a way that creates know, like and trust ability with your prospects. I highly recommend Liz if you are in a position of influencing others to buy your products or services!!"

~ Kim Miles, Executive Coach/Trainer


Truly great sales results demand a different approach in today’s market. I've known Liz since 2009, coached with her and had many sales conversations with her. She is totally amazing in her understanding of the sales process required in today's market. This book pulls it all together in a powerful way! If you want to increase sales, get this book and pay attention to her advice. Liz is a commanding speaker who brings this content to life in person and for her live audiences as well. You'll love meeting the 'Jersey Girl' in print and in person. Thank you Liz for sharing your heart!

~ Donna Sylvester


Liz Wendling blew me away! I was an audience member as part of a fitness conference, and honestly was just expecting a “run of the mill” sales consultant to start talking when she stepped on the stage. Well Liz is far from “ordinary!” Not only does she have a huge depth of knowledge and experience base, but she actually knows how to be a speaker, and present her information in a way that is impactful, clear and incredibly witty. I learned quite a bit in the just the couple hours I had with her, and that is rare for me to say after having attended many sales trainings. I will definitely attend more training from this super talented professional!

~ Cynthia Staad


I was impressed with Liz’s knowledge of the sales process and the case studies of the many people who benefited from her assistance. I’ve been in the marketing field for over 20 years and I understand the sales process, but since I’ve started my own consulting business, I realized that I needed some guidance on selling the value of my own services. Working with Liz has been amazing. During our sessions we talk about how best to connect with people and have them understand my value without sounding like a pushy or salesy “sales woman!” Liz has taught me to feel more confident in relating the value of my business to my clients, and knowing when and how to close the sale. And I’m seeing results! I’m happy I made that investment and would highly recommend her to those who want to see their business grow.

~ Karen Sutherland


Liz made me realize that first my approach was backwards, I was not in control, my communication needed to be redirected and my listening skills needed to be heightened. There was an order to the process and there is a pace as well. This is just the tip of the iceberg! I now feel so comfortable with her system and strategies and they make perfect sense to me. I highly recommend her and I feel I am getting great value for the fee I am paying. I always look forward to our sessions together and leave each one with actual things I can implement right away not only in my business, but in my personal life as well. After all, aren’t we selling ourselves constantly throughout our daily lives? Coaching with Liz is a valuable investment in you and your business.

~ Judy Rough


As a personal empowerment coach, I was afraid of the sales process. I would avoid asking people for the business even when I knew my services could be life changing for them! I really needed to master the skill of guiding people through the sales conversation so they could decide for themselves. I found that in one comprehensive resource with Liz “Client Attracting Sales Conversations System.” It was a relief to know I could be natural and authentic in the sales process without being pushy! I now am comfortable in conversations helping potential clients overcome their biggest obstacles to investing in themselves. I can’t serve them unless they say YES….to themselves. I encourage you to go for it! Invest in yourself. You are worth it and your business requires it. I made the investment and in less than 30 days have made my money back and it will continue to serve me. How does it get any better than that?

~ Kathy Basel


I can finally relax and feel confident with my one-on-one sales conversations! Before I started working with Liz, my one on one sales conversations had always been a challenge. I loved the helping people part, but I felt awkward when it came to closing the sale. Liz worked with me to design a conversational template that honors my commitment to integrity and that authentically moves my prospects from interested to invested without being pushy. Now, with Liz’s expert guidance, I’m not only empowered to support more of my prospects on their path to success but also to make lots more money, too! Thank you Liz!

~ Dinah Snow


Liz helped me realize that “selling” didn’t mean pressuring someone to buy. Her coaching around sales language and sales conversations allowed me to relax and speak with passion about what I do. The result? My best year ever! For a coach, designer/decorator to triple her sales in a recession is remarkable – just like the coaching Liz provides.

~ Kathryn Severns Avery


I always believed that if you gave people the information they needed, the sale would follow. I would cringe anytime someone referred to me as a “sales person.” Working with Liz has really opened my eyes and changed my habits. She has helped me see that I had been sabotaging my own best efforts. I now know that, in fact, I AM a sales person – just not the old stereotype!Liz has shown me how to be authentic and attentive in my sales process. This has helped my prospective clients make their decision faster and has helped me increase my business, with less time spent on follow up. I am no longer afraid to face objections, including price, head on with prospective clients. I have more confidence in my “sales” abilities and have seen the results in my bottom line. Thank you, Liz!

~ Marion Steward


The doctor is in…Working with Liz, is like working with a brain surgeon. She expertly breaks down the sales call and with the precision of a surgeon extracting cancer, diagnosis exactly what ails the sales call. Her direct style, cuts right to what needs to be focused upon, and solves problems immediately, rather than months later! Her coaching technique really helps a sales person to pay attention and be present in the moment, not just operate on auto-pilot during their week.I’ve contracted with Liz to train/coach both individual sales people, as well as groups, working on their individual pitch. In addition, I’ve attended workshops where she has presented. She is fantastic in all settings!

~ Christie Spencer


Liz’s process was systematic, thorough, and highly effective. She moved our entire sales team out a big sales rut. She customized a program of significant substance and the evidence was measured in the results we’ve experienced. I know that every individual and business would benefit from the training and coaching that Liz’s company provides.

~ Richard DeAngelis


I heard Liz speak at a sales meeting. Wow, after hearing her, I knew right that I had to hire her. (it was love at first site) Her information was informative and eye opening and she delivers it with humor and wit. I have learned so much from Liz that there is just too much to list—hire her as your coach and start implementing her advice right away!

~ Roland Askew