Social Media and Sales Skills

 Social Media and Sales Skills

Social media and technology can be an outstanding asset to help you close more sales, if you know how to use it correctly. Social media and sales skills are key. It can also be damaging if you don’t. As a professional have you become too dependent on technology to do your selling for you? Your success depends on how well you sell, not how well you play with technology or how much you use social media.

Social media and technology gives people the illusion that they are becoming more connected when, in reality, it’s crippling their social skills. Liking, sharing, “favoriting” and commenting on posts might seem like a sincere way to establish or maintain valuable relationships, but no amount of likes or thumbs-up buttons will replace genuine human interaction.

If you truly want to stand out and differentiate yourself, you need to step away from technology and step into real conversations. Stop typing and texting and start talking! Get back to what really works—a personal connection.

People close sales. Technology doesn’t. Technology will never compensate for a deficiency in your sales and communication skills.

Selling is, and always will be, about people and building solid business relationships together. While your competition is wasting time typing endless emails to prospects trying to close the sale, you should be talking to your prospects and winning the sale.

All the social media in the world won’t work if you can’t get people to say yes to your offer through a closed sale. Sales are what keep a business in business.

I am all for technology making our businesses better but where do we draw the line? I challenge you to step away from your toys, and go build some real relationships. Pick up the phone, connect and have a real conversation. Be that invaluable connection and memorable experience your customers are craving.