Sending Effective Emails

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Nov
25

Sending Effective Emails

by Liz Wendling / in Videos

 

Sending Effective Emails

Do people respond to your emails in the way you want them to? Are you sure that you’re making the best possible impression when you hit send? Are you sending effective emails?

You have about 3-4 seconds to grab someone att or your email is heading to the trash.

Email is an effective way to increase brand awareness, leads and sales, but many people don’t get the response rate they are looking for because their approach is weak, worn-out and completely off track. It comes down to a few seconds and if your message doesn’t hit the target your email will be immediately deleted. Your goal should be to get the recipient to open, read and respond.

Unfortunately most of the emails messages received are ineffective, lengthy and seller centered. Many don’t stand a chance and end up in the trash without being read. Add these 3 ingredients to your emails to get a better response.

  1. The subject line must be eye catching and compelling
  2. The body of the email must be brief and to the point
  3. The ending should get the reader to take some sort of action

The subject line must have a purpose and be customized to the reader. It needs to resonate with the mind of the reader and should compel them to open and skim. People receive hundreds of emails every day and most are read with a finger on the trigger of the delete button. If the subject line is generic, boring and weak it immediately gets dumped in the trash.

Think of the email subject line as a headline in a newspaper or magazine. You have 2-3 seconds to grab their attention, so choose a headline that is strong and compelling.

If you’re lucky enough for them to open your email, you must make your point as briefly as you can without sacrificing quality. An effective and easy formula to follow is one subject line, two brief paragraphs and one action item.

Your email needs to start with a quick, friendly and to the point statement explaining why you’re writing to them. Remember that you need to get their attention and hold it. Email readers and web surfers think and react in seconds so use your time wisely.

Remember …You have about 3-4 seconds to grab someone attention or your email is heading to the trash.


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About the Author:

Liz Wendling is a nationally recognized business and sales consultant, emotional intelligence coach and the author of 5 books. Straightforward and practical, Liz’s develops customized programs for professionals who are ready to modernize their sales language, process, and approach and make a profound difference in the way they sell. Liz combines a rock-solid sales background with a passion for coaching and the result is a powerful, new way to understand how to sell in today’s crowded marketplace. Her innovative approach will support you in opening doors, closing sales and building relationships. If you’re looking for inspiration that leads to action, this is where to find it. Liz is known for her energetic programs, presentations and business building superpowers that transform professionals into wildly successful sales rock stars! She works with individuals who are totally committed and completely serious about kicking up some dust and understanding how today’s modern consumers make their buying decisions. Get ready for some game-changing ideas that will raise the roof of your business. It’s time to update your outdated sales strategies because what worked reasonably well a decade ago is now antiquated and inadequate. Whether it is for one-on-one consulting, group coaching, multiple-day training or workshops, Liz will work with you to customize programs around your specific needs, challenges and objectives. She is entertaining, informative and fun and will push you to become your best.
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